There’s a new shirt. It costs €275. They only made 1000 of them. And Como 1907 wore it exactly one time on the pitch against Parma before putting it away forever. If that sounds like complete madness to you, pull up a stool. Because this isn’t a story about a massive corporate cash grab. When you look at the Adidas x Rhude Como 25-26 fourth kit, you aren’t just looking at fashion; you are witnessing how a standard football kit can transcend the sport in Como. You are looking at a heavy, beautiful piece of armor built to fight a very real, very dark nightmare. It’s a crazy, unexpected clash of purple and gold, a straight-up homage to the Los Angeles Lakers. Rhuigi called it the “Lake Show.” It’s Hollywood glitz crashing headfirst into the damp, cold reality of Italian football. And the reason behind it will absolutely break your heart.
Back in 2011, a young boy named Luca Ciccioni lost his battle with childhood leukaemia. Out of that absolute, suffocating grief, his loved ones started a foundation: Quelli che con Luca. They refused to let his memory fade into the dark. They decided to fight the disease that took him.
That is the true heartbeat of this jersey. Every single cent of that €275 price tag isn’t going into the pockets of billionaires or shareholders. The money from all 1,000 limited-edition shirts goes straight to the foundation.
But why the Lakers colors? Why bring that specific flavor of Los Angeles all the way to Lombardy? Rhuigi explained it perfectly. He stood on the edge of Lake Como at night, looking up at the stars reflecting in the deep, dark water, and he remembered looking at the exact same stars back home in LA. He tied two completely different worlds together. He took the cult of the Lakers and merged it with the grit of a Serie A relegation scrap.
By wearing it just once, Como turned this shirt into an absolute myth. The 1,000 people lucky enough to buy one aren’t just getting a rare piece of streetwear to hang in a closet. They are taking a ghost home with them. They are holding a piece of Luca’s legacy.
The back of the jersey continues this theme with the poetic phrase “Stars On The Lake” arched gracefully above the numbers. Villaseñor describes the collaboration as “a full circle moment” and “a homage to Los Angeles and my new life in Como.”
In a modern game that feels so plastic, so loud, and so obsessed with squeezing every last dollar out of the fans, this move by Como is a massive breath of fresh air. They proved that a football club can be the coolest, best-dressed team on the planet while still having a massive, bleeding heart. They took the magic of the “Lake Show,” wove it into the heavy fabric of Italian football, and reminded us all that sometimes, a football kit is so much more than just a shirt. It’s a way to punch back at the darkness.
